Artefact One
Twitter Based New Aggregator
What?: For this artefact, I will be creating a Twitter based news aggregator which will contain tweets reporting news, each with a link to the full story. I will then measure the number of people who view the tweets only and those who also click on the links to the full news story.
Why?: This artefact will attempt to identify the value of Twitter and other social networks as a news provider in their own right or whether they only act as 'taster' services and require backup from further reading.
Artefact Two
Subscriptions Mini-site
What?: For this artefact, I will be creating a small and to the point, promotional website for The Times website (the only major UK newspaper to charge for online content). The site will feature an option to proceed if you want to know more about subscribing and an option to decline proceeding any further.
Why?: This artefact will help to see if a subscription-only business model is a feasible model for the future of online news content.
Artefact Three
Questionnaire
What?: This artefact will be a paper-based questionnaire featuring general questions regarding the way in which people access their news today.
Why?: This artefact will help provide context and is likely to demonstrate the variety of different mediums being used to access news in todays age.
Artefact Four
Selective Consumption Mini-site
What?: This artefact will be a small website with large clear links to BBC Home/BBC Sport/BBC Entertainment etc. It will prompt people to click on the BBC Home link if they want a general collection of todays news, or the BBC Sport link if they just want todays sports headlines and so on.
Why?: This artefact will help to measure how selective consumers have become today.
Artefact Five
Expert Interview
What?: This artefact will be an interview with an industry professional; more specifically, an employee of a news company who distribute their news through both print and online channels.
Why?: This artefact will provide reliable, qualitative research on the current state of the newspaper market and help to measure the level of success of online news.
Artefact Six
?
