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Artefact 6 Evaluation

Artefact Description

The sixth artefact was a non-functional prototype of a ‘professional news website’ with a unique selling point that users can upload media content to the articles. Participants then answered a questionnaire about the mock-up.

Artefact Analysis and Evaluation

My previous artefacts found that infotainment is becoming more and more expected to accompany news articles, putting pressure on news organisations to deliver. I also found that citizen journalism is becoming more and more prolific due to the availability of blogs, and their freedom to create more conversational content has put pressure on professional news sites to ensure they still have the interest of their consumers.

Subsequently, for this artefact I wanted to test a theory that a combination of citizen journalism and infotainment could pressure the online news industry into reshaping their business models to allow contribution of media content from the public, to assist articles that would otherwise be text based. I built a non-functional mock-up of a professional news website that allowed users to upload media content to articles and asked participants to look at the design and get a good idea of how the site might operate. Finally, participants (who were experienced/enthusiastic web users) answered a questionnaire, providing contextualised answers. This allowed me to acquire informed and educated qualitative data.

Firstly, 100% of participants said they would rather read the article in the mock-up if it included media content, strengthening the findings from my earlier artefacts.

Additionally, participants were cautiously positive that a scheme like the one in my prototype could be successful on the website of a large news organisation, but showed awareness of the possible pro’s and con’s.

Furthermore I found that generally, participants thought that it would be difficult to maintain credibility when utilising such a scheme; however, as long it was carefully regulated, this issue should remain minimal.

To conclude, responses suggest that citizen journalism contribution to professional news websites will only increase in significance, through more prioritised discussion areas and through the need to supply consumers with actual event footage.

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Artefact 6

Following on from my previous place, I have come up with what I feel to be an appropriate solution in order to tie everything together and reach some logical conclusions.

I have a built a non-functional mock-up of a hypothetical, professional news website, which has a unique selling point that it allows and encourages its users to upload media content for possible inclusion in the articles.

View the mock-up

The actual artefact asks participants to take a good look at the mock-up and try to get an idea of how the site might operate.

It then asks participants to answer a few questions, which each ask for reasoned responses, so I could gain contextual answers and useful qualitative data.

From this artefact, I ultimately want to get an idea of whether these factors are reshaping the news media industry's business models and how they are having to reshape them.
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Planning for Artefact 6

Artefact six represents the last time I will be looking to acquire first hand research into my personal research project. I want to use this opportunity to tie everything together that I have looked at previously, and attempt to compile actual conclusions that will go some way to answering my original research question.

"What are the pressures that are reshaping the contemporary news media publishing industry, as it adapts to opportunities made available by online platforms?
"

In order to achieve my aforementioned aim, I looked back at my previous artefacts and assessed my conclusions and the progression I made along with the reasons for that progression.

Firstly, I had already gained evidence to suggest that 'infotainment' (news in the form of video/audio/images) is becoming more and more of an expectancy with consumers, as the Internet has matured and connections have improved. This has put an increasing amount of pressure on news organisations to deliver news in a variety of formats in addition to just text.

I also found that Citizen Journalism (amateur/untrained footage) has become more prolific with the growth of the Internet, due to the availability of web space (namely, blos). Additionally, the freedom they enjoy to write more subjective and conversational content has put pressure on the professional news organisations to ensure they can still provoke similar or greater levels of interest with their consumers.

So, with the above points at the forefront of my mind, I felt that a logical progression for my final artefact would be to address whether a combination of infotainment and citizen journalism could really pressure the online news industry into reshaping their business models in order to allow public contribution of media content to assist news stories that would otherwise be text based.

With a firm foundation in place for my final research artefact, it's time to start planning the actual thing!

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      My name's Ste, a Multimedia student at Nottingham Trent University with a keen interest in design, mainly web and print based.

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