As The Times website has shown, this business model can be devasting in terms of website traffic leading other newspaper providers to choose other business models for the distribution of their online content.
The Sun and The Daily Mail web
sites have opted to display adverts on their websites as a way of generating income through their online content. These ads can generate revenue through charging a fixed rate to display a particular sized advert banner. Alternatively, sites can recieve income based on the number of clicks an advert has received.This method allows the newspaper websites to present their news content online free of charge; however these ads can also be rather intrusive and could actually distract or deter the reader from reading the news content.
